Florida, a state where there is a lot of emphasis on insurance due to the high probability of natural calamities and any unexpected situation no more tops the list of countries without health insurance. There is a drastic change from 2013 till 2015. This region had the third highest rate of uninsured people which shows an improvement because sources suggest that in 2013 it had 26% insured people whereas mot it is 16 %, The reason for this growth is the constant push from government, insurance authorities and the insurance companies to buy insurance coverage.
There is an inverse relation between the insurance growth and the protection motivation provided. The more the people are motivated to buy insurance policies so the lesser the some people without insurance. In Florida, many of the immigrants contribute to the high uninsured rates. The reason for not taking insurance policies is that many of them don’t have enough funds to afford them. This is the major factor as funds are the major drawbacks that demotivate the people to buy insurance coverage. Even if some people do have cash, then they have other priorities that are more important to them, so all of their cash is utilized in those interest. Apart from that, there are some people, who follow their customs and find it better to go to public health clinics and emergencies rather than depending on insurance assistance. It is not part of their belief or culture to have health insurance.
Florida could easily improve it insurance growth by taking some initiatives and making sure that they are consistent throughout. In 2014 just like Affordable care act was so useful in leading people towards insurance coverage. It was based on idea that all eligible Americans should be enrolled in the insurance policies else they would have to pay penalty. They should acquire more and more volunteers who could go and interact with people and define them the importance of health insurance on a practical ground. If the state expands it medical programs to cover those poor individuals who cannot afford to go for medical checkups, then also they could have insurance. The target market should be young adults and business people who have no children who are the youth and the reason of change of the state in future. It is also because they are not thinking about the need for health care. The message that has to be delivered to the young Americans should be very much specific and precise. In order to convince the people a longer conversation is definitely required so use that time very wisely in order to change the perception of the people and providing them more awareness. Florida is a beautiful state and very much economical. We make sure that we will be able to change the perception regarding the insurance policy and make it so prominent that insurance becomes topic of discussion everywhere and people start pondering upon it.